Founder on camera
We stopped hiding behind the brand. The founder held the product, shot it on a phone, said the honest thing, and the first set of clips did what a year of polished posts never did.
Proof engine
We sell what we already pulled off
Broekie is our own brand and it carries the method end to end. Client work joins this page as it lands.
Flagship case study
Owned brandBroekie
Direct to consumer luxury dessert brand, built in South Africa, grown on two founders on camera and Meta spend. No agency, no budget cushion, no borrowed audience.
R0
Generated in just under 4 months on our own brand
R0
Starting point, no existing audience
2 faces
Founders on camera carried the growth
Daily
Hands on the Meta account, every day
How it happened
Four phases, no luck
Phase one Phase two Volume with intent
Every winning idea became nine variations. Different hooks, same promise. We learned which objection each cut was actually answering.
Phase three Spend behind the winners
Meta budget went only where cost per purchase held. Underperformers were cut quickly, not left running, and the account was touched daily.
Phase four R4 000 000 in under 4 months
Revenue crossed R4 000 000 in just under 4 months and now sits at over R1 million a month minimum, carried by founder content and paid media working as one system.
The clips
Short form that earned its spend
Vertical, fast, unglamorous, effective. Here is what the winning cuts looked like.
Best hook
Product in hand
Founder holding the product, first line straight to camera, no intro and no logo sting. It carried the most spend of anything we ran.
Your brand next
This page grows with every founder who steps in front of their own camera.
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